Notebook Battery Recalls Will Cause Many IT Managers/Consumers to Switch Brands
An IDC survey shows many IT managers and consumers will consider switching notebook brands because of recent battery recalls. While 85% of the respondents say they will not change brands, 15% of the market is more than enough to make an impact on marketshare, especially amongst IT managers who order such a large number of notebooks.
”The silver lining is that most of the customers we surveyed aren’t foregoing notebook purchases,” says Richard Shim, senior research analyst with IDC’s Personal Computing program. “Instead, a small percentage indicate that they will alter their brand preference.”
Dell, Apple, Lenovo, Toshiba, Fujitsu, Panasonic, Gateway, and Sony, have all issued battery recalls since August.